Gurney’s Resort
Summary
Worked collaboratively with Gurney’s Resorts to strategize and expand the brand’s new creative look across all digital touch points.
My Role
Visual Design, Motion Graphic, Strategy
Team
Executive Producer, Senior Designer, Project Manager, Copywriter
Contents
Social Media Contents, Emails, HTML5 Banners, Print Collaterals
Themed Winter Igloo Pop-Up
Built themed igloos for guests to enjoy during the winter. Each igloo features a unique theme, snacks, activities, special music, and blankets to stay warm, as well as views of the surrounding beaches.
The announcement social post got the highest engagement within 15 minutes of posting.
Sold out every weekend since launch, with 500 reservation requests in the first weekend alone.
Cyber Monday Campaign
Generated a 345% YoY revenue increase compared to the 2018 Cyber campaign.
